Most people have heard politicians add sentiments about their support of small businesses in their campaigns, local news media running sad stories about businesses leaving their local area to outsource jobs elsewhere, and how small businesses are the backbone of the United States’ commercial welfare. It’s true – small businesses are truly that important. America is home to more than 27,900,000 small businesses, their collective base of employees making up nearly half of the total number of employees in the United States.
Here are four ways to beef up the performance of your small business. Even though they seem out of the mainstream and like must-have additions to operations, simply try them out and see what degree of success they bring to your commercial functions.
Don’t Skimp On Cybersecurity
More than half of small businesses in the United States were hacked in the past calendar year, despite seven-eights of the nation’s 28 million small business owners believing there are no imminent cybersecurity threats – zip, zilch, nada, although over half of them were hacked.
Inform employees with a daily, in-house newsletter of all new programs to be used that day, which emails addresses are trusted and don’t contain spam, and if any computer repairmen will be visit that day, mitigating the chance of employees’ letting quasi-imposter so-called “IT technicians” that want nothing more than stealing your company’s data. these three strategies are all effective ways of boosting cybersecurity strength.
Engage In Regular Social Media Marketing
That third word, starting with letter R – “Regular” – is of utmost importance in raking social media users in through Facebook, Twitter, and Snapchat. If businesses don’t quickly respond to friends’ and followers’ questions, reply to their comments, or otherwise interact with them after they’ve just recently showed activity, they effectively miss out on the many benefits of social media engagement.
Customer Relationship Management Systems With In-House Point Systems
Some customer relationship management, or CRM, systems have applications that automatically award employees for various accomplishments. Rather than just paying workers, creating intradepartmental competition encourages customer service reps to provide top-tier, company-leading service to customers and clients. Many CRM interfaces offer this feature, several of which are free.
Manufacturers, Distributors, and Retailers Should Upgrade To RFID Tags
Radio frequency identification (RFID) tags make keeping up with inventory easier than ever before imagined. Simply affix affordable-yet-durable RFID tags to crates, inventory, shelves, or other places where inventory are stored. Next, equip employees with handheld devices that scan these items. If you set up this technology to an inventory management system, precise levels of actual inventory will be maintained at all times.
Small businesses are abundant throughout the United States. Despite being small, as their name implies, they collectively provide tons of products and services to American citizens and others around the world. Because these organizations – like yours – doesn’t have the oodles and gobs of easily-expendable resources as their larger counterparts, they’re often not as effective nor efficient in their operations. However, these four strategies will help boost your business’ performance.